American internet personality & YouTuber
James Charles Dickinson (born May 23, 1999) is an American Internet personality, beauty YouTuber and make-up artist. In 2016, he became the first male ambassador for CoverGirl.
Charles is from Bethlehem, New York, and graduated from Bethlehem Central High School in June 2017. He is openly gay.
As of 2019, his net worth is estimated to be US$12 million (£9 million).
Charles is most known for his YouTube channel focusing on makeup, which he launched on December 1, 2015. It currently has 18.4 million subscribers, making him the #1 most subscribed beauty guru. On May 6, 2019, his channel had 16.6 million subscribers, and on May 11, 2019, he became the first ever YouTube personality to lose over 1 million subscribers in 24 hours.
On October 11, 2016, at the age of seventeen, Charles became the first male spokesmodel for cosmetics brand CoverGirl, working alongside brand ambassador Katy Perry.
In January 2019, he was invited to Birmingham, England, to open Morphe Cosmetics' second UK store.
In March 2019, Charles did the makeup for Iggy Azalea's music video shoot for “Sally Walker”. He also made a cameo appearance in the video.
In April 2020, Charles confirmed that his YouTube series Instant Influencer would premiere on April 24, 2020. The series aims to find the next "beauty influencer", with Charles set to host.