Under pressure, Facebook hardens the tone and will ban more types of hate messages

Sylvie Claire / June 28, 2020

Facebook took a turning point on Friday on content moderation: it will toughen up its policy. The social network will ban more types of hate messages in advertisements and plans to add warnings to problematic posts it leaves online.

The platform will now remove ads that claim that people of certain origins, ethnicities, nationalities, gender or sexual orientation pose a threat to the safety or health of others, said boss Mark Zuckerberg in a speech on his Facebook profile.

The network has been facing increasing pressure for several weeks from civil society, as well as some of its employees, users and customers to better regulate hate content.