Kim Kardashian launches a private equity firm

Steph Deschamps / September 8, 2022

New business for one of the most powerful influencers in the United States. After reality TV, makeup or sculpting underwear, Kim Kardashian announced Wednesday the creation of the private equity firm SKKY Partners.
 
The American star, who rose to fame with the show The Amazing Kardashian Family, co-founded the company with Jay Sammons, a specialist in the field, she tweeted.
 
She will also be working with her mother, Kris Jenner, another figure from their reality show, who will be a partner in our business, Kim Kardashian said.
 
SKKY Partners' target sectors include consumer products, e-commerce and digital, media, hospitality and luxury, according to a post on the company's Instagram account.
 
The Incredible Kardashian Family, a reality show that became a must-see and ended in 2021, followed the daily life of the wealthy Los Angeles clan. The family has since jumped on the streaming bandwagon, boarding the Hulu platform for a new show with a very similar concept.
 
At 41, Kim Kardashian has turned her celebrity into a business empire, with the SKKN by Kim makeup line and the Skims sculpting underwear brand. Her fortune is estimated at $1.8 billion by the trade magazine Forbes.
 
Jay Sammons, a former head of the Carlyle Group investment fund, told The Wall Street Journal that he contacted Kim Kardashian and Kris Jenner this summer about launching the company. The most exciting part is talking to these founders and understanding what their dream is, Kim Kardashian told the New York media outlet, saying her company expects to make its first investment before the end of the year.
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