Emma Watson becomes the new face of Prada Beauty and directs their latest ad campaign

Eva Deschamps / August 21, 2022

Emma Watson is the new muse of Prada Beauty and for the occasion, she revives with a boyish haircut to highlight the new perfume of the Italian brand.
The actress, who played Belle in Beauty and the Beast, had already tried the short haircut in 2010, during the promotion of the last two Harry Potter movies: Harry Potter and the Deathly Hallows Part 1 and 2.
The 32-year-old star is the face of many fashion and beauty brands such as Burberry, Chanel and Lancôme, and now embodies feminine modernity according to Prada.
The British actress has revealed some images of the ad she also wanted to make. We see Emma Watson displaying XXL eyeliner and a short haircut, wearing a mini skirt. In the trailer of the video, the activist dances and walks on water on her voice asking, Why should I be framed?
 The one who played Hermione in Harry Potter has always proclaimed her commitment to the feminist cause. This advertisement made for Prada Beauty seems to be consistent with her struggles. 
Emma Watson embodies a free woman who refuses to be limited to her gender. On her latest Instagram post, the actress says, When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct the ad. A few months later, I am able to share these results and the faith they had in me, with all of you. I can't wait to share this work that I did, and I hope you enjoy it as much as I enjoyed making it. I could never have done this without my incredible team of collaborators. Thank you for your time, commitment, talent and passion. My directorial debut and Prada's new refillable fragrance, coming soon.


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