Elon Musk's latest joke: selling a perfume to buy Twitter

Steph Deschamps / October 13, 2022

Elon Musk said he has sold thousands of bottles of a perfume called "Burnt hair", the latest whimsical claim by Tesla's boss and the world's richest man.

Thanks for buying my perfume, so I can buy Twitter," he tweeted on Wednesday.

The businessman is supposed to reach an agreement to buy the social network for $ 44 billion by the end of the month, otherwise a trial must take place in November on this eventful operation.

He had made an acquisition offer accepted by Twitter in late April, before seeking to unilaterally extract himself from it in early July. The platform filed a complaint and Elon Musk finally assured last week that the transaction would really take place.

10,000 bottles of Burnt Hair sold" - "I can't wait to see the articles in the media about the million dollars of Burnt Hair sold," he had already tweeted Tuesday night with a hilarious smiley face.

"20,000!!!" he launched Wednesday night.

His profile now displays the mention "perfume seller" to his 108 million followers, and a link sends users to the product sales page, on the site of one of his startups, The Boring Company.

"The essence of filthy desire," it reads above a photo of a red vial of Burnt Hair, for sale for $100.

The billionaire, also boss of SpaceX (rockets) and Neuralink (brain implants), is used to jokes made viral by his many fans. He has already marketed in the past some crazy products in reference to his various antics and humor.

"With a name like mine, it was inevitable that I was in the fragrance business - why didn't I do it before?