Lamborghini: a very limited edition and virtual sale

Sylvie Claire / July 25, 2020

In order to offer remote setup sessions around the world, Lamborghini has created its virtual "Ad Personam" studio. And to show how much you can differentiate your Lamborghini from that of the "neighbor", the brand put it into practice by unveiling the Aventador SVJ Xago.

With the reduction in contacts following the coronavirus, Lamborghini has also rethought its way of proceeding. Since July, it is possible to book, via your dealer, a 2-hour videoconference in the “Ad Personam” studio, in order to personalize your Lamborghini. The Sant'Agata Bolognese brand expects at least 150 virtual sessions in 2020 (over 50% of customers usually go through the 'Ad Personam' personalization program).

Practical work

To show just how much it is possible to personalize your Lamborghini, the brand unveiled a special edition limited to 10 pieces: the Aventador SVJ Roadster Xago. Both the interior and exterior give priority to hexagonal shapes apparently inspired by, among other things, the clouds of Saturn's North Pole. When we know that an SVJ Roadster is already worth € 450,000, we dare not imagine the value of this limited edition...

Credit : Sudinfo