Sylvie Claire / April 6, 2024
Apple is looking to diversify into home robots. The iPhone maker has given up on building a car, but is now exploring autonomous robot projects for home use, according to a Bloomberg article published on Wednesday.
In particular, Apple engineers are working on a mobile robot capable of following users around their homes, according to the news agency's anonymous sources. They are also looking to develop an "advanced desktop device capable of moving a screen" - but this project "has been added to and removed from the company's roadmap over the years", according to the article.
Apple made its mark in homes and organizations first with its computers, then with its iPods and above all its iPhones, which dominate the smartphone market in the United States.
Its tablets, connected watches and headsets are also very popular, especially among consumers who already own an Apple device.
But the Silicon Valley giant hasn't released a new device capable of setting the pace for an entire sector since the Apple Watch. Its mixed-reality (virtual and augmented) headset, the Apple Vision Pro, which has been on the market since this year, comes after its competitors and is aimed at a professional audience for the time being.
Earlier this year, Apple abandoned its ambitions to build an electric car, putting an end to a project that has seen many twists and turns over the last ten years.